Women Holding a Coke Between Their Tits Is the Hottest New Thing on the Internet

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Doing outlandish things on the internet to raise money for various worthwhile causes is nothing new (ALS ice bucket challenge, anyone?). So even though the latest internet craze that’s meant to raise money for breast cancer isn’t original, its methods are definitely shrewd…and sexy! Women across the globe are uniting to get in on the challenge: hold a can or bottle of your choice between your tits to raise money for breast cancer—because let’s face it, boobs will get attention on the internet.

The #HoldACokeWithYourBoobsChallenge has propelled women and celebrities far and wide to grab a sugary bevie, slip it in nature’s pocket, and snap a photo to share on social media. The challenge was created by an adult entertainment talent-scouting agency called Elite Talent Referral, and it’s gotten so popular that even Kate Upton got in on the fun (see her hot photo below). Even dudes are taking the challenge! Exactly how this challenge raises money is unclear, and why people think they’d need to “raise awareness” for a disease as widely known as breast cancer is just baffling. But, when women are willing to show their lovely lady lumps for a good cause, we say just go with it.

Want to have some fun with us? We’ve got the sugar; you bring the challenge!

Check out photos of #HoldACokeWithYourBoobsChallenge here!

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