Image Credit: DailyMail.co.uk, 13cabs
An Australian taxi company knows that sex sells in its latest ad campaign. It’s promoting a “booty call” campaign to tempt customers into getting into their cabs. The 30-second ad shows everyday people – including a man receiving a late-night text from his hook-up, a married couple whose children are away and a woman believed to be doing a walk of shame – using the taxi service to get to their destination.
The tagline shows three emojis, including an eggplant, a wink face and a taxi, with the caption: “Heading out for some flix and chill? We’ll get you there.’” A spokesperson for the company said: “Booty call is one of those humorous moments that our target audience can relate to.” They added, “This idea is relatable and likable and is designed with executions that will be implemented across loads of different types of screens. So next time you CBF’d riding into work, you know what to do.”
Looking for some casual fun? We’ll get you there from right here on NiteFlirt!
Check out more about a taxi company’s “booty call” ad campaign: https://www.dailymail.co.uk/
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