It seems you can buy a lot more than lipstick at Sephora these days. Sephora recently became the latest retailer to offer vibrators, lubricants, oils, and butt plugs from boutique startups like Maude and Dame under the category of “sexual wellness.” Bloomingdale’s and Nordstrom started offering these products last year.
Executives said that popular attitudes, particularly among millennials and the Gen Z crowd, have changed as they relate to sex, and big name retailers are responding to the ever-changing needs of their customer base. “People are spending more time, energy and disposable income on their own wellness, so it was natural that this expanded to sexual wellness,” said Bloomingdale’s vice president. The CEO of Dame told the Times: “Each time somebody puts us in their store, especially a major player like Sephora, it makes it easier for other people to put in their store, easier for investors to invest in us and easier for customers to buy us.”
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Check out more about mainstream retailers now offering sex toys in stores: https://nypost.com/2022/02/23/sex-toys-now-sold-at-retailers-like-bloomingdales-sephora/
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