The world’s first skin-toned condoms are coming your way. UK sexual wellness brand Roam has introduced a new collection of condoms in four shades: original latex, light brown, medium brown and dark brown. The colorful condoms—which cost $19 for a pack of 12, $25 for 18, and $44 for 36—will be available to purchase in the UK and online.
“Roam has been built to end the stigma and shame in shopping for sex for everyone,” a brand representative said. “Legacy brands have failed to address nuanced needs of all sexually active communities. The launch of our Skin Tone Condoms presents a choice that has never existed before, one that celebrates individuality.” Roam, which includes slim, regular and large sizes, advertises its contraceptives as “extra lubricated, ultra-thin, ultra-durable condoms that feel great and support local communities and the planet.”
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