Condoms are finally getting some love as fashion brands push safe-sex messaging through playful collections that put condoms at the heart of designs. “We are working around the world to try to normalize conversations around sex and sexuality,” said the global brand marketing manager for Durex. “Having condoms being featured in more mainstream ways underscores the fact that safe sex is being recognized as culturally and societally critical.”
Saint Laurent released a gold-wrapped condom adorned with the brand’s logo, retailing at just over $5, and Neil Barrett dropped a limited-edition leather condom case for $55. Durex and Diesel debuted a sexy partnership, constructing a cherry-red condom mountain as the centerpiece of the clothier’s catwalk at Milan fashion week. “A huge part of fashion has and always will be to provoke, push the envelope and make a statement,” co-founder of sexual health brand Jems told The Guardian.
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