A sexy skincare brand is making waves with its face serum that doubles as lube. The XXX brand combines skincare with sex to build women’s “sensual confidence” and “get the pleasure you deserve.” The CEO says, “Our little philosophy is, ‘How do we integrate it into our everyday routine?’”
She came up with the perfect consistency for a face serum that also works as lube—“not too oily or goopy.” “It’s a little bit of a different feel,” she said of Beia’s Body and Intimacy Serum. “But, at the same time, it almost feels a little bit more like our natural lubrication, which is kind of the purpose, right? You want it to feel as natural as possible.”
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