Adidas might be the first sportswear brand to “free the nipple.” They tweeted out a poster featuring 25 unique sets of breasts to promote its new sports bra line that includes 43 styles, “so everyone can find the right fit for them.” The company wrote in its tweet: “We believe women’s breasts in all shapes and sizes deserve support and comfort.”
The breasts and accompanying sets of nipples featured in the tweet come in all shapes, sizes, and skin tones. The all-inclusive poster has yet to be shared on Facebook or Instagram, whose shared parent company, Meta, says it removes “images of female breasts if they include the nipple.” Adidas says its new sports bra collection “comes in our most extensive and inclusive size range yet,” and is engineered to support all body sizes through the full range of workouts, with light, medium, and high levels of support.
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Check out more about Adidas freeing the nipple with its new ad: https://jezebel.com/adidas-freed-the-nipple-and-we-welcome-them-to-the-res-1848507605
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