The Hallmark Channel has apologized for pulling commercials featuring a lesbian couple kissing in the wake of public outrage. Daily Mail reports, “Hallmark announced in a statement that the commercials for wedding planning site Zola, one of which showed two women kissing at the altar on their wedding day, will be reinstated, days after they were removed following a complaint from conservative group One Million Moms.” A Hallmark spokesperson previously told The Associated Press that the network pulled the ads because the controversy was creating a distraction.
Hallmark Cards CEO said in a statement: “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision.” He added, “We are truly sorry for the hurt and disappointment this has caused.” Hallmark faced bitter backlash on social media after pulling the ad—the hashtag #BoycottHallmark was trending at one point on Twitter, with Ellen DeGeneres asking, ”Isn’t it almost 2020?”
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