Weight Watchers is having a bad PR week after their promotional ad was a big fat flop. The new WW Black campaign sent out a “mood light” to reporters in Australia; basically a lightbulb “you screw in before you screw,” reports Jezebel. But the gimmick didn’t go over well, as it seemed to suggest that big women don’t enjoy sex as much because of body insecurities.
The promotional copy reads: “if you’ve ever felt self-conscious in the sack you’re not alone—we’ve heard that more than half of women have avoided sex because they were worried about how they look. This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will). We hope it helps you start seeing yourself in a new light.” The senior marketing manager of Weight Watchers has since apologized, saying it was a mistake to send the bulbs. But here’s what big women everywhere are saying to Weight Watchers about the campaign’s grossly incorrect assumption that fat women don’t enjoy sex: shove your lightbulb—and get a clue!
Want to celebrate the beauty of your body? Whatever your shape and size, come enjoy yourself right here!
Check out more about Weight Watchers fat-shaming sex campaign here: https://jezebel.com/new-weight-
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