A woman filed a class-action lawsuit against sex toy giant Adam and Eve for allegedly handing over personal information about her X-rated searches to third-party websites. She claims Adam and Eve disclosed her “sexual preferences, sexual orientation, sexual practices, sexual fetishes, sex toy preferences, lubricant preferences, and search terms” with Google Analytics without her consent. The complaint also named Google as a defendant, alleging that each time the tech company “read, learned from and/or utilized plaintiff’s protected sexual information,” it did so without her consent.
Specifically, the woman took issue with the fact that Google Analytics, which typically obscures users’ IP addresses, does not do so on the Adam and Eve site. Google Analytics’ code revealed the plaintiff’s actions on the site in X-rated detail, including that she browsed Adam and Eve for “lesbian toys” and “Kingcock Strap-on Harness With 8-Inch Dildo,” plus added a “Pink Jelly Slim Dildo” to her cart. The lawsuit claims the XXX site “did not obtain consent or authorization of website consumers to disclose communications about their private and protected sexual information,” which it calls “an outrageous invasion of privacy [that] would be offensive to a reasonable person.”
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