In an attempt to appeal to a younger demographic, strip clubs are starting to update with VR. The idea involves turning strip clubs into a dual brick-and-mortar space that offers virtual reality experiences. San Francisco’s Gold Club partnered with a company called Vixen VR to create a virtual strip club experience — not just one that would allow you to strap on a headset and see a dancer gyrating in front of you, but one that would allow the user to move around within the VR space.
The idea was to make club customers out of those who’d rather stay home than go out for an evening of entertainment and those who might be interested, but fear actually going into strip clubs because of the stigma. A number of clubs at the annual Gentlemen’s Club Expo, the industry’s only trade show were boasting plans for VR projects: “I can tell you that there was a line to go into one booth” to try out their VR system, “and people never wait in line to go to a trade show booth.” There’s also porn company Naughty America, which created an augmented reality program to beam dancers directly into a consumer’s apartment.
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