Analysis of 160 million Google searches revealed the growth of more than 100 kinky words over the last five years, suggesting the most popular sex terms for 2024. The five highest trending words included “findom”—financial domination, where one gains pleasure from controlling another’s finances—and “thirst trap,” where someone posts content with the intention of being desired. But the most popular search term was “gooning,” the act of achieving prolonged arousal through sensory overload, often involving hypnotic stimuli.
The report was created by analyzing more than 100 of the most popular kink-related keywords mapped against Google search data and insights from Instagram, TikTok, Facebook and Twitter/X. It also shines a spotlight on a whole new sexual vocabulary that has emerged online to skirt censorship, dubbed “the sexicon” or “algospeak.” Neologisms like seggs (sex), corn (porn), mascara (romantic sexual partner), and accountant (sex worker), have emerged, allowing content creators to evade algorithmic filters on sites like TikTok and Instagram cracking down on overly sexual content.
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