BaDoinkVR, one of the largest VR porn companies, has partnered with a neuroscience research firm to study the impact virtual reality porn has on the brain. The VR porn company wants to find out not only what consumers want from their porn, but also how the brain responds to what it’s seeing. “We [BadoinkVR and I] started discussing how they keep track of what the consumers want and to what extent you can believe what they say [they want],” says a neuro-analyst at Neurons.
They conducted experiments on men who watched both 2D and 3D porn and then gathered data on three different measurements, including arousal, motivation, and cognitive load, or the amount of work the brain is doing while watching porn. Researchers found that VR porn increased the average cognitive load across the board, which means the participants were actually more “immersed” and “positively engaged” in the adult content than with regular porn. But interestingly, the most important thing—arousal—was the same with both kinds of porn. Perhaps this experiment proves another point: if it ain’t broke don’t fix it?
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Check out more about how the brain responds to VR porn: https://www.dailydot.com/
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