Durex’s new ad-campaign encourages people to “literally give a fuck.” The condom manufacturer announced it will donate a fraction of its sales from its new red-packaged condoms towards fighting HIV. Swedish pop star Zara Larsson backed Durex’s campaign with a racy photo of herself lying on a bed with red sheets wearing a t-shirt saying “have sex save lives.”
Larsson says in a promotional video, “For the first time ever, you can literally ‘Have Sex and Save Lives.'” The minute-long clip encourages viewers to “give a fuck” about AIDS by sharing online using #GAF. Durex also announced it would make a $5 million donation to The Global Fund, which gives grants for initiatives to combat HIV/AIDS, tuberculosis and malaria.
Want to give a fuck? We’re all about safe sex here at NiteFlirt!
Check out more about Durex’s new campaign “Have Sex and Save Lives”: https://www.dailymail.co.uk/
@NiteFlirt