Lily Allen has teamed up with a German sex toy brand to launch her own sex toy—and to highlight the importance of female pleasure. The British singer announced she is partnering with sex tech company Womanizer to release the “Liberty,” a sleek hot pink and orange product retailing at $99. In addition to the release of the vibrator, Allen is now the chief liberation officer at Womanizer, and is heading up the company’s #IMasturbate campaign, encouraging women to embrace their sexuality.
“Sex toys are still seen as a taboo subject because they are, you know, related to masturbation and female pleasure. I think female pleasure in itself is a taboo subject,” Allen said in a video, adding that the first time she tried sex toys was “groundbreaking.” “The only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt,” she added. “I hope that this collaboration will lead to people feeling that they can talk more freely about masturbation and if somebody like me can talk openly about it without shame then they might feel inclined to try it out for themselves—a whole new world awaits,” Allen added.
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Check out more about Lily Allen’s new sex toy: https://www.cnn.com/style/article/lily-allen-sex-toy-intl-scli-wellness/index.html
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