Gwyneth Paltrow’s Goop launched its first self-branded vibrator on Valentine’s Day—it sold out in a single day. Paltrow has been hailed as a “pioneer” in de-stigmatizing sex toys, but these days, many other celebrities are putting their stamp on pleasure products. Supermodel and “sex bench” enthusiast Cara Delevingne became the co-owner and creative adviser of sex tech company Lora DiCarlo.
“Fifty Shades of Grey” actress Dakota Johnson announced a similar new gig as the co-creative director of “modern intimacy” brand Maude. Even pop stars are feeling the buzz: Lily Allen partnered with German brand Womanizer on her very own vibrator, dubbed the “Liberty”—“the perfect duet partner to help you hit the high notes at home and away,” according to the product description. “Sex toys have become mainstream enough that a celebrity entering this field is considered edgy instead of being blacklisted,” says the author of “Buzz: A Stimulating History of the Sex Toy.”
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Check out more about celebrity backed sex toys: https://pagesix.com/2021/02/16/celebrity-backed-sex-toys-are-all-the-buzz/
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