New Year’s Eve Hookups Spike Morning-After Pill Sales

The new year will be coming in with a bang. A new scientific study says New Year’s Eve revelers in the US will engage in unprotected sex at a higher rate than during other holidays. Researchers at Texas Tech University based their steamy findings on the seasonal sale of morning-after pills and other types of emergency contraception.

“Firstly, New Year’s Eve celebrations are commonly associated with increased sexual behavior,” the study said, adding, “In a survey of American’s views of holidays and their sexual lives, more than 70% of respondents planned to put in extra effort to be sexual with their partner on New Year’s Eve.” Researchers said Americans are less likely to use condoms during drunken New Year’s Eve hook-ups, making panicked runs to the pharmacy for morning-after alternatives more likely. Overall, the holiday is expected to mean a 10% jump in unprotected sex based on yearly patterns.

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